Marketing News

Brazilian Heritage Beauty House Granado Expands US Retail Presence

Products will be available both online at Nordstrom.com and in-store at the 57th Street flagship in New York City.

Granado, Brazil’s heritage beauty house, is expanding its US retail presence via a new partnership with Nordstrom.

Granado products will be available both online at Nordstrom.com and in-store at the 57th Street flagship in New York City.

Known for its roots as a Brazilian pharmacy founded in 1870, Granado has evolved into a global fragrance and personal care brand, celebrated for its luxurious, plant-based formulations and artistic perfumery. American consumers will be able to explore Granado’s best-selling fragrances and gift sets. The launch at Nordstrom marks a pivotal step in the brand’s US expansion, officials said, bringing Brazil’s rich botanical heritage and artisanal craftsmanship to a wider audience beyond its own brick-and-mortar stores.

The Nordstrom launch will feature a curated selection of Granado’s best-selling perfumes and gift sets. Developed in collaboration with renowned perfumers like Quentin Bisch, the fragrances offer a sophisticated sensory experience, blending Brazil’s diverse flora with modern, niche appeal.

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